Voice-first AI for frontline industrial workers
The technician talks. The form fills itself. The answer comes back — hands-free, at the point of work.
Seed Round · 2026
Frontline work is broken by everything that isn't the work
Hours lost to paperwork
Technicians spend hours every day on forms, inspections, and warranty claims — typed on devices that were never designed for a workshop or the field.
Knowledge is trapped
When they hit a problem they've seen before, the answer is buried in a manual nobody reads, or locked inside one expert's head — reached only by phone.
Keyboards don't belong on the job
The work stops every time the admin starts. Hands-on technicians cannot type and work at the same time.
AI built for the wrong worker
Every major AI tool assumes a desk, a screen, and a signal. Real frontline work has none of those.
2.7 billion frontline workers. 80% of the workforce. 1% of the software spend.
The deskless workforce — spanning automotive, manufacturing, utilities, construction, field service, and healthcare — is the largest and most underserved market in enterprise software. Billions of workers, almost no purpose-built tooling.
🎯 Beachhead
Automotive service. 35,000+ independent UK service centres, plus OEM dealer networks. BYD alone: 800+ dealerships across EMEA.
🚀 Expansion
Same product, same wedge — double glazing, facilities, agriculture, home services, emergency medical. Every forms-heavy frontline trade.
80%
of the global workforce
works without a desk. They receive less than 1% of enterprise software investment. That gap is the opportunity.
Remove the paperwork and the lookups. No keyboard.
FieldPal collapses two of the biggest drains on frontline productivity into a single, spoken interaction.
FieldPal Capture
AI-assisted, voice-first form completion. The technician talks; the form fills itself, correctly. Inspections, warranty claims, job sheets — done at the point of work, without touching a screen.
Paid Pilots - Converting now
FieldPal Find
Instant answers drawn from the company's own manuals, service bulletins, and repair history. Ask out loud; FieldPal answers — instead of hunting through documents or phoning the one expert who's already solved it.
Expanding now
One spoken interaction replaces a clipboard, a keyboard, and a phone call
Works on hardware they already own
Runs on RealWear headsets, Android/iOS tablets, and smartphones — no new devices to procure, no infrastructure to build. Deploys in days, not quarters. If you can speak, you can use it. Zero training required.
"I just walked around the vehicle and said the tread depths, and it was all done. I just thought, this is brilliant. I'm impressed by how quickly it listens and fills in the data."
— Liam Daynes, Master Technician, Busseys BYD
Crossing from paid pilots into recurring revenue
RISA — Successful pilot, converting now
Double-glazing inspection: forms all day, every day. First licence rollout in negotiation now — 15–30 seats with custom integration.
Frontdoor — Global enterprise validation
$20k paid pilot, live. Nasdaq-listed (FTDR), ~$4.4bn market cap. 60,000 engineers in the account. VP of Innovation is an active champion.
BYD — OEM-scale upside
Live in 3 UK dealerships; technicians love it. EMEA after-sales head championing standardisation — escalating to HQ. 800+ EMEA dealerships if the mandate lands.
£40k+
Paid pilots landed
Deployed across Microsoft Innovation Centres and showcased to Microsoft's enterprise buyer network.
£250k+
Named Pipeline
RAC, Halfords, JCB, CBRE, Cargill, NHS — enterprise names actively engaged.
800+
BYD EMEA dealerships
The addressable expansion from a single OEM relationship already in progress.
Sophisticated buyers, already paying, already advocating
"FieldPal gets all the information BYD needs into the warranty forms first time, so we save the back and forth. Everybody wins — it's a no brainer."
— Richard Webster, Pentagon Motor Group BYD
"We're working with FieldPal to help our remote engineers make assessments and authorisations faster, with less back-office involvement."
— Jeanna Corley, VP Innovation, Frontdoor Inc
"I asked FieldPal how to perform a task where the answers spanned multiple documents and it found them and guided me through."
— Firdous Khan, VP, Emirates
"FieldPal is far easier to use than current systems, and automatically pulled in relevant medical guidance for the medic to review."
— Thomas Whateley, Team Lead, SECAmb NHS
The forms market is crowded. The frontline isn't.
Screen-first incumbents can't pivot
SafetyCulture/iAuditor and OEM portals solved digital forms for someone sitting at a screen. They are screen-first by design. FieldPal is voice-first and frontline-native — a fundamentally different centre of gravity. An incumbent can bolt voice on. They cannot reorient an entire product around a worker whose hands are full.
The proof is in the defection
RISA is an iAuditor customer — the category leader, a multi-billion-dollar company. They came to us about a licence rollout anyway. When a buyer who already owns the "solved" product comes looking, the gap is real.
FieldPal Find
Answers from the customer's own knowledge base. No forms vendor does this for the frontline.
Data gravity
Once job records, warranty data, and knowledge flow through FieldPal, we become the system of record — not a tool that gets swapped out.
Per-seat SaaS. Land with a pilot, expand across the network.
Pricing
£45 / user / month retail
£31.50 / user / month channel
Cloud or on-premises deployment. The platform is built; revenue scales without scaling cost.
Land and expand in action
Channel-first GTM
Reseller partners — AutoTech Connect and others — sell, configure, and support in fragmented markets, extending reach without growing headcount.
FieldPal retains everything
Platform, IP, data, and the customer relationship always stay with FieldPal. Direct sales for enterprise and OEM accounts; channel for volume.
Our Business Roadmap
Now: Funding to Self-Sustaining
£40k revenue landed, £250k+ named pipeline, 4 reseller partners. This £600k round funds FieldPal to self-sustaining with a contingency buffer.
Next 18 Months: Prove the Machine
Convert channel pipeline into repeatable per-seat revenue; land BYD UK and Frontdoor rollouts and first multi-vertical reference accounts, targeting strong growth in seats and ARR.
Scale: Series A from Strength
Raise significant investment from a strong base to accelerate GTM, expand the reseller network internationally, and push into the US market.
The Prize: Own the Category
Become the operating system for frontline work: the AI layer for the 80% of the workforce that doesn't sit at a desk, in a multi-billion-pound, consolidating market.
Long-term: Software to Hardware
FieldPal Frontier brings the platform on-device for offline, private, edge deployment – a durable moat, funded by later rounds, not this one.
Lean, technical, capital-efficient
James Woodall — Founder & CEO
20+ years domain expertise in frontline workflow and enterprise software. Deeply embedded in the automotive and field service sectors that FieldPal is built to serve.
Fergus Kidd — Co-founder & CTO
Microsoft MVP, ex-Avanade/Accenture. Deep AI and engineering expertise — the technical credibility behind a platform that enterprise buyers trust with live operations.
John Thurgood - Business Development
25+ years in industrial XR and field service, ex-Shell AR Lead, now driving FieldPal's go-to-market.
Advisors
Jan Junker
Co-founded Ubimax, exited to TeamViewer. Investor & advisor.
Lee Maughan
CEO of Green & Purple (Cambridge accountancy); FieldPal's fractional CFO.
Dom Anthony
Serial founder and exited entrepreneur; commercial and growth expertise.
£600k+ to turn a proven product into recurring revenue
Use of funds — primarily sales & marketing
~85%
Team & go-to-market
Fund the founding team and BD to sell full-time, scale the reseller channel, and run marketing to convert the pipeline already engaged. This is a sell-the-product round — the platform is built.
~15%
Compliance & buffer
SOC 2 / ISO 27001 certification to remove the last enterprise procurement objection, plus a contingency buffer to reach self-sustaining without a bridge round.
Investment structure
EIS-qualifying ordinary shares for UK investors — full Enterprise Investment Scheme tax relief available.
Convertible note for non-UK investors.
£250k SEIS already raised — platform built and in market. This £600k round funds go-to-market: converting a proven product into a repeatable, scalable business.